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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Full Description
From the Publisher: The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them.Not only can it be done, it is being done—profitably. What's more, companies aren't just making money. By serving these markets, they're helping millions of the world's poorest people to escape poverty.In this book, legendary business guru C. K. Prahalad shows why you can't afford to ignore Bottom of the Pyramid (BOP) markets. Prahalad shows how to drive the radical innovations needed to profit from them...and how those innovations will make your business more competitive everywhere.In the book and accompanying CD videos, Prahalad presents 12 in-depth case success stories from India, Peru, Mexico, Brazil, and Venezuela. They range from salt to soap, banking to cellphones, healthcare to housing. You'll gain an unprecedented feel for what it takes to profit from BOP markets—and eliminate poverty at the same time.Why everything you know about BOP markets is wrongA world of surprises—from spending patterns to distribution and marketingUnlocking the poverty penalty How large-scale enterprises help the poor escape economic exploitationThe most enduring contributions your company can makeDelivering dignity, empowerment, and choice—not just productsLarge-scale entrepreneurship: the real solution to povertyCorporations and the poor: profiting together from an inclusive new capitalism
| Category: | Books on Brazil |
| Brand: | Prentice Hall |
| Manufacturer Part #: | 0131467506 |
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