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Media on the Move: Global Flow and Contra-Flow Summary
Media on the Move: Global Flow and Contra-Flow
Media on the Move: Global Flow and Contra-Flow Full Description
The advent of digital technologies and the growing availability of affordable communication satellites has transformed the global media landscape. Because of this, transnational traffic in media products has expanded. The leading players in the field are the major media corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend.; Brazilian TV is watched in China, Indian films have a huge following in the Arab world; Al Jazeera has become a household name in the West. This book, written by an international team of distinguished contributors, examines how the new trends are affecting the globalisation of media and how media discourses have been afected by this contraflow.
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