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Shift Summary
When Carlos Ghosn (pronounced like"phone") was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen months later, Nissan was back in the black, and within three years it had become... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Shift Full Description
When Carlos Ghosn (pronounced like"phone") was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen months later, Nissan was back in the black, and within three years it had become the most profitable large automobile company in the world. SHIFT is the story of how Ghosn accomplished the impossible, told in his own words and filled with lessons for the bold and ambitious in any business. The Brazilian-born, French-educated son of Lebanese parents, Ghosn consistently challenged the tradition-bound thinking and practices of Japanese business. He closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets and cross-shareholdings. Slashing costs was just the first step in the amazing recovery. Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s lineup, took risks on dynamic new designs, and demanded quality improvements—strategies that quickly burnished the image of Nissan’s products in the marketplace. A hard-driving, focused leader who makes his presence felt and his opinions known throughout the company, Ghosn has been profiled in every major business publication. Like the bestselling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating look at what it takes to rise to the top and an invaluable guide for business people who want to learn how to take risks without sacrificing quality, prestige, or profits. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
| Category: | Books on Brazil |
| Brand: | None |
| Manufacturer Part #: | n/a |
| UPC: | 0385512902 |
| Shipping Info: | Shipping only $1.40 on ALL media products! |
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